Korean K-raze!

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Margarin Fingers
Inspired by graphic and illustration artworks composed of repetitive patterns, eccentric details and limited palettes, Lee Ju-hyeon translates her unique style perspective into cute, effortless silhouettes that play up a simple colourway of red, white, navy blue, grey and black. Minimalist shapes with a 60s twist are complemented by distinctive details that have locked in devotees such as the Chinese-Korean hybrid K-pop group Miss A. From iceberg-embroidered sweaters to this season’s fairytale-esque pieces, including a frill hemmed ‘drink me’ stadium jacket and luxe velvety fur overcoats, our digits truly become Margarin Fingers when we reach for our purses.

Available at Little Black Dress, G-M/F, 61 Wellington St, Central, 2147 3218; margarinfingers.com.  


Fleamadonna
Designer Kim Jei hits all the right notes of quirky, adorable and edgy with a brand that oscillates between fashion and fantasy. The pastel punk party features super-soft fabrics, flowing silhouettes and the occasional sprinkle of illustrated graphic prints. Fleamadonna offsets the elaborate nature of the Sweet Lolita style with simple, modern shapes suited to an everyday look. Keep an eye out for Kim’s use of quaint details including embroidery, braids and flares that add a special spark that has left K-pop idols, HK celebs and other fans in a Fleamadonna dream.

Available at Liger, Shop A&C, Vienna Mansion, 55 Paterson St, Causeway Bay, 3483 3948; fleamadonna.com.


Pushbutton
Former fashion school dropout Park Seung-gun has turned into an international success overnight. His colourful, playful and mischievously imaginative label Pushbutton pushes the buttons of fashion boundaries with an intermix of unique fabrics, textures, cuts and prints that have caught the eyes of fashion blogger Tina Leung, and pop songstresses Rihanna and Lee Hyori. Park designs with a sense of blurred gender lines, and describes his clothes as a ‘boyfriend-fit for women and girlfriend-fit for men’. Since androgyny is all the rage these days, it’s no wonder he’s become a top pick among the fashion-savvy.

Available at Oh My God, Shop 17, Woodhouse, 36-44 Nathan Rd, Tsim Sha Tsui, 2312 0898; pushbutton-e-boutique.com.


KYE
Central St Martins graduate Kathleen Kye developed street and hip-hop infused menswear and womenswear label KYE, and it’s been a hit with Korean idol groups Big Bang and 2NE1. Hong Kong style icons Hilary Tsui and Joey Ma have also taken a liking to the brand’s masculine silhouettes, pop prints and cheeky clashes of texture. The brand is fun, modern, edgy, young and fresh, which explains why fashionistos and fashionistas are lapping it up.

Available at Off The Wall, 4/F, 18 Pak Sha Rd, Causeway Bay, 2499 9839; kyefashion.com.


Steve J & Yoni P
Selected by vogue.com as ‘one to watch’, designer duo Steve J & Yoni P, who both graduated from Central St Martins and the London College of Fashion, bring a quirky funk and fresh sophistication to the racks. Their simple-yet-modern silhouettes emit a stylish downtown vibe, combining signature printed patterns, denim, sheer fabrics and cut-outs. With just the right pop of colour adorned by fun plays on texture, the brand’s prominent use of the basic palette – white, black, grey and blue – never dulls. Here, simplicity moulds perfectly with eccentricity.

Available at Harvey Nichols, citywide inc The Landmark, 15 Queen’s Rd C, Central, 3695 3388; stevejandyonip.com.


Wooyoungmi
The female fashion force of Woo Young-mi and her younger sister, Woo Jang-hee, have created a globally recognised brand in designer menswear. It’s a rarity to see female designers embrace menswear – Wooyoungmi is the first to do so in Korea and they’ve done exceptionally well, as their standalone store in Paris can attest. They’ve been the hot brand pick by GQ, Men’s Vogue and Details magazine, and have been grouped with the likes of Raf Simons and Dries van Noten for good reason. With impeccable taste and heavily influenced by the Bauhaus movement, Wooyoungmi’s designs are characterised by sharp lines, geometric shapes, colour-blocking and exceptional tailoring.

Available at Harvey Nichols, citywide inc 1/F, 88 Queensway, Pacific Place, Admiralty, 3968 2527; wooyoungmi.com.


Monday Edition
Loved by a stellar array of pop icons including Girls’ Generation, this collaboration between sisters Sara and Kim Sun-young extends to more than just your mundane adornment. The pair’s magically subtle, joyous creations experiment with everything from pearls and beads to tassels and studs. Each season’s jewellery is based on a whimsical theme that cleverly combines art, culture and fashion trends – the first theme was Pearl and Helvetica. This time around, join the brand’s star-studded fanbase with their Catch a Falling Star collection, where the charming twinklers are beautifully adorned on rings, layered necklaces and chimerical bracelets.

Available at Off the Wall, 4/F, 18 Pak Sha Rd, Causeway Bay, 2499 9839; monday-edition.co.kr.


Yohan Kim
Hailing from revered fashion house Balmain, Yohan Kim delivers sensuality, style and sophistication. Strong structures and heavy details combined with layers and creative silhouettes conjure Kim’s well-known military-redolent signature. Dark tones contrast with metallic studs, beading and hardware while these creative hints create a visual flair. There’s no doubt that Kim’s pieces emit a sense of unprecedented strength, fit for the ‘beautiful, intelligent, charming, brave and loyal’ woman the designer envisions empowering.

Available at Kniq, 4B, Vienna Mansion, 55 Paterson St, Causeway Bay, 2881 7903; yohankim.com.
 

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