Mothers-to-be stylish


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New maternity wear store Mayarya has opened its doors and it’s inviting all pregnant mothers who love to look fashionable and feel good to grace the Sheung Wan shop 

There is no need to sacrifice fashion and style during the wonderful nine months before your little bundle of joy comes into this world. Pregnancy is an important time where mothers-to-be need to look beautiful and feel confident. And there’s a new specialist store in Sheung Wan which is aiming to do just that for expectant mums. 

Reika Shetty has opened Mayarya with this notion in mind, bringing stylish yet functional pieces of maternity wear to the Asian market. Carrying some of the most exciting brands from young, upcoming and established designers from around the globe, Mayarya offers fashion-forward clothing, accessories and lingerie that can easily be worn throughout pregnancy and even during the following months of motherhood. 

The entire store in Sheung Wan’s Jervois Street is well-curated with the specific customer in mind, including items created by well-known denim designers J Brand and Citizens of Humanity. Also, many of the brands on offer are sold exclusively in Hong Kong only at Mayarya – like clothes from celebrity designer Rosie Pope from New York, Peaks of London, Keungzai and Isabella Oliver. Mothers-to-be have an amazing selection to choose from. They know they’re getting quality maternity-friendly pieces that can be with them throughout and after pregnancy – guaranteeing that maternity wear is not as short-lived as many people assume.  

The store is extremely flexible for customers and offers personalised styling as well as fantastic complementary house-call services where the Mayarya team brings the wares directly to your home. So if you’re feeling too uncomfortable to go shopping, there’s always an option for you to get the best fashions from Mayarya. With top-notch service and attitude, you couldn’t ask for a better team to dress you- and your beautiful growing baby bump. 

Mayarya brings the impression of confidence and elegance with its unrestricted maternity-friendly fashion. There’s no longer an excuse to wearing frumpy, baggy maternity wear. Embrace your pregnancy time and dress your best to add to that stunning glow that makes you shine like no-one else.  

An owner who cares

She has brought her unique take on maternity and nursing fashion to a whole new level with this new shop. No stranger to the fashion industry, Reika has worked in executive management for both Intermix and Kirna Zabete in New York City as well as bringing Hollywood store Satine to Japan. Already a mother of two, she has balanced her career carefully with motherhood. She says: “It’s hard work trying to balance being a mother and a business woman – but nothing is impossible if you really believe in your concept and have ambition.” Shetty has gone through two pregnancies in Hong Kong ‘without finding functional yet stylish pieces to wear’ during pregnancy. But she’s travelled around Europe, Japan, Australia and North America looking for the very best in maternity-friendly and now she’s brought it all here to Mayarya. See for yourself!  


26 Jervois Street, Sheung Wan, 2968 0929;

Free shipping is available within Hong Kong and free home consultations and styling are also on offer. A second Mayarya store is scheduled to open at 104 Stanley Plaza, Stanley, on Aug 1.


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