Eugene Leung, Designer and founder of Injury

Posted:
 

Dark, mysterious and edgy are just a few words to describe the goth-rock stylings of Hong Kong-born, Australian-bred fashion designer Eugene Leung. Take his interests, for example: he loves classic sci-fi flick Blade Runner and enjoys listening to Vangelis when he wants a bit of escapism. He’s a moody rocker, clad in all-black attire and shit-kickin’ boots, as well as sporting a buzz-cut hairstyle. His whole ethos is a clear nod to renowned black-edged fashion designer Rick Owens.

Leung started his label Injury in 2004 and first presented his collection at Melbourne Fashion Week. And it was a hit. Ever since then, Injury has taken off and now he’s concentrating his efforts on Asia and, more specifically, Hong Kong, with his new showroom based in our city. Hong Kong often focuses on adding edge to fashion, so it’s no surprise that Leung has become popular over the past few years. A-list stars like Eason Chan and Sammi Cheng have donned his outfits along with other celebs. Time Out sits down with the man himself to talk designs, designers and the future of his moody, brooding brand.

You’re edgy. Your designs are edgy. What’s your design mantra?
I believe contemporary fashion and design should derive aesthetics in reaction to the needs of the environment and the ongoing transformation of human lifestyles. For example, smartphones and the internet have created radical changes to contemporary lifestyle.

Where do you tend to get your inspiration from?
A lot of things – but mostly from movies and music. I’ve always liked Blade Runner and 80s sci-fi films like Dune. I like all of David Lynch’s work. So basically I get a lot of ideas from these kinds of movies.

And how about music-wise? What do you listen to?
The soundtracks from these movies. I think they’re cool. Vangelis – he actually made the soundtrack for Blade Runner. I like new-age, futuristic kinds of music.

Do you play anything yourself?
I play guitar and keyboards and stuff like that. Basically I do a lot of programming. Almost every season I make a video and compose the music for the brand.

What would you say your usual style is when it comes to designing for
your brand?

People usually say I have a dark and edgy style because we do a lot of black and white, prints and monochrome colour tones. Injury is modern, futuristic and mysterious. The fits are usually between casual-loose and well-tailored. But for the upcoming collection, it’s the first time we’ve done a lot of sportswear. Do you know the band Placebo? They’re a UK band and Brian Molko, the lead singer, is one of my muses.

How do you usually come up with ideas for your prints?
Usually I come up with a key word, like ‘resilience’ for my upcoming autumn/winter 2013 collection. Basically it’s all about being flexible and transforming with different, fluid forms – so I designed the prints with images of mercury melting, metals melting and that sort of thing.

What’s your perspective of the Hong Kong fashion scene?
I think it’s quite diverse and the market is quite good. You can see a lot of people coming in with different styles. I think that’s quite healthy. Retail is really strong here compared to Australia. Australia has a smaller market with less variety. Asia is becoming a really good market. Hong Kong people like my print stuff and my draping silhouettes more because in Australia they like T-shirts and plainer things.

So it’s a good thing you came?
Yeah. Asia is quite good.

It’s also a return to your roots…
Yes.

So, after eight years of Injury, what new challenges are up ahead?
Every season we try to change ourselves. Usually we come up with a new direction and we just do that for a maximum of two seasons. Then we have to start it all again and change it. So, basically it’s a bit of a challenge every season! And that’s what fashion is all about.

Where do you want to take the brand in the future?
The future… right now I’m sort of rebranding the whole thing, so I’d really like to explore some different styles. I’m exploring more digital and cyberspace motifs. I’m trying to turn the label into a completely different mood. This is one of my goals for next season. I also want to break into the European market.

When will you consider yourself as a successful designer?
When you see I have retail everywhere. Or when you see me showing at Paris Fashion Week. Interview by Arthur Tam 

For Hong Kong Stockists of Injury visit www.theinjury.com.au

Tags:

Add your comment